New York Comedy Festival
The New York Comedy Festival is an annual comedy festival founded by Caroline Hirsch. The week long festival is held in November and features some of the of the biggest stars in comedy.
Task
Create an striking visual campaign that works as a system across each media touch points.
Due to comedy events held in in basements and cellars, bricks have long been associated with stand-up. The approach was to use extruded “bricks” as a container for text, that could be applied in lots of unexpected ways. Combined with bright punchy colors this system was fun, flexible, and effective.