2022 BET Awards
The BET Awards 2022 honors the individuals who contribute to Black culture as writers, musicians, filmmakers, philanthropists and more.
Task
Pitch an eye catching static/motion package on the concept of "Assembly" for BET's 2022 Awards.
This concept for the 2022 BET Awards, titled “Assembly,” is rooted in raw creativity and hands-on expression, celebrating the collective energy of Black culture and artistry. The visual approach embraces physicality, incorporating elements like hand-drawn illustrations, rough sketches, and expressive hand-lettering to create a sense of something being actively built—alive, in progress, and full of intention.
By layering textures that evoke cut paper, pencil strokes, ink splatters, and collage techniques, the design mirrors the process of creation itself—imperfect, yet powerful. This approach reflects the idea that greatness is not just polished perfection but a fusion of raw talent, passion, and individuality coming together.
The aesthetic is constructive yet unrefined, with an almost blueprint-like structure, reinforcing the theme of assembling greatness. Whether through stop-motion techniques, shifting layers, or animated strokes, the visuals pulse with a do-it-yourself energy, capturing the authenticity and dynamic spirit of the culture.
“Assembly” is more than just a concept—it’s a statement about unity, process, and the artistry that continues to shape the world.
