BET Rebrand
Where black culture lives. Where black dreams flourish.
With a four-decade heritage of honoring Black achievement, BET stands as the sole embodiment of the rich tapestry of the Black journey. Sibling Rivalry was entrusted with the task of re-envisioning this iconic brand, we embarked on a transformative endeavor. It was a revolution in its truest form, a chance to contemporize and ensure its enduring resonance in the years ahead. Rooted in both branding finesse and a profound cultural declaration, our visual identity unites Black innovators, luminaries, and exceptional talents within a single, unified realm.
Task
Reimaging and cultural icon taking a modern approach and making it relavent long into the future.
As the destination for all forms of Black creative expression, the concept of Black Canvas became the heart of the new visual identity. Black creators. Black visionaries. Black talent. They all come together in one place.
The master brand serves as the bedrock for the entire ecosystem, establishing a resolute and contemporary tone. Its distinct motion behavior, strategically employing the corners of the screen and a refined editorial aesthetic, evokes a captivating blend of restraint and rebellion. The identity system itself embodies a perpetual state of evolution, embracing the dynamic nature of change.
Primary Palette
Secondary Palette
The secondary color palette for the BET rebrand injects energy and versatility into the network’s visual identity, offering a dynamic range of tones that complement the core brand colors. Designed to enhance storytelling across various show packages, this expanded palette provides the flexibility to shift the mood while maintaining a cohesive, recognizable aesthetic. Whether amplifying the vibrancy of a music countdown, creating an intimate atmosphere for a docuseries, or elevating the elegance of an awards special, these colors serve as expressive tools that reflect the depth and diversity of BET’s content.
Sub-Brands
BET’s sub-brands each bring their own distinct flavor, catering to diverse audiences while seamlessly integrating into the overarching brand hierarchy. Whether it’s the bold, trend-driven energy of BET Hip-Hop, the refined prestige of BET Her, or the nostalgic yet forward-thinking vibe of BET Soul, each sub-brand embodies a unique voice that resonates with its respective community. Their individual aesthetics—reflected in tailored typography, color treatments, and motion styles—are designed to stand out while remaining undeniably BET. This strategic cohesion ensures that every sub-brand feels like a natural extension of the network, reinforcing the core identity while allowing for creative expression that speaks directly to different facets of Black culture and entertainment.
